ABMA logo 2016

104th Annual Convention
March 17-20, 2021
Hotel Del Coronado
Coronado (San Diego), CA

"Leadership Matters"

For 2021 we look to why leadership matters as we celebrate our 104th Anniversary. We delve into what drives us and our teams with an eye on shaping and driving our organizations forward. Please join us for three days of networking, fellowship and important information sharing.

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The Iconic Hotel Del Coronado

What's New for 2021?

There are many new and exciting changes for the ABMA 104th 2021 Annual Convention:

Wednesday March 17, 2021 3p-5p
TBD - Manufacturing Engagement Session: "TBD"

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Wednesday March 17, 2020 7p-9p
The Paul M Miller Welcome Reception is named to honor Paul M Miller, long time President of The Mill Rose Company. Paul was a tremendous industry ambassador and put people together like nobody else. Please use the Welcome Reception as Paul did to make new friends and especially to welcome new members and first timers.

Thursday March 18, 2021 9a - 11a
We will embark on a presentation on Leadership.

Thursday March 18, 2021 730p-930p
Location TBD
Thursday is a "dinner on your own" evening, but this event is designed for attendees who would prefer to stay in and to enjoy an opportunity to participate in a group dinner. Network with old ABMA friends and make new friends at this casual dinner event that immediately follows the Thursday Reception. Proceeds support the ABMA Foundation. Limited to first 36 who sign up.

Friday March 19, 2021 8a-12p
For the 2021 convention we continue the popular Face 2 Face program which eliminated the traditional trade show booth for scheduled 13 minute "power meetings". A meeting schedule process is in place and will be available online after January 1, 2021. See the Highlights Tab at http://www.abma.org/abma-annual-convention for more information and to request your scheduled meetings.

The convention for 2021 officially ends on Friday evening with the exception of the ABMA Board of Directors who will meet on Saturday morning March 20 from 830a-1130a.
Use Saturday as a free day to gather some friends and explore!

Convention Archives

Download Brochure

2020 Convention Pictures (Courtesy of BrushExpert.com)

ABMA 2020 Convention Pictures (Courtesy of Brushwork Online)

    MARCH 17 - 20, 2021


    Program Highlights and What's New

    Wednesday March 17, 2021

    3:00 PM - 5:00 PM
    Presented by ABMA Educational Institute

    TBA - "To be announced"

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    Another great ABMA Educational Institute Program coming here!

    Thursday March 18, 2021

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    6:30 AM-7:15 AM
    Paseo Lawn

    Join ABMA's yoga instructor Rachel Hack from Epic Resins for a wonderful early morning yoga wake up session. Outside session so please bring a light sweater or jacket for your comfort.
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    "Leadership Matters"

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    Leadership Matters - Larry Broughton

    Former Green Beret and #1 bestselling author, Larry Broughton, is an award-winning entrepreneur and CEO, and keynote speaker. As a former US Army Staff Sergeant, serving 8 years on Special Forces A-Teams, Larry has parlayed the lessons learned from his time in service to his country and applied them to the business arena attaining extraordinary success. CBS News has called Larry "the nation's foremost expert on leadership and entrepreneurship."

    He is the Founder & CEO of broughtonHOTELS (www.broughtonHOTELS.com), a leader in the boutique hotel industry; and yoogozi.com, an inspirational online learning forum for leaders and high achievers. Larry has received several business awards, including Ernst & Young's Entrepreneur of the Year®, the National Veteran-Owned Business Association's Vetrepreneur® of the Year, Coastline Foundation's Visionary of the Year, Passkeys Foundation's National Business Leader of Integrity, and his firm was awarded HSMAI's Best of the Best Hotel Management Company of the Year and has also been included on Entrepreneur Magazine's Hot 500 List of Fastest Growing Private Companies.

    Larry has authored several articles and books on leadership, team building and entrepreneurial significance, including his newest book, an Amazon #1 bestseller, VICTORY: 7 Revolutionary Strategies for Entrepreneurs to Launch Your Business, Elevate Your Impact and Transform Your Life, and FLASHPOINTS for Achievers. His upbeat, creative approach to business and life has been featured in newspaper and magazine articles across the country and he's been a guest on news and TV programs on every major network, including multiple appearances on CNBC's The Big Idea with Donny Deutsch, MSNBC's Your Business with JJ Ramberg, and Travel Channel's hit show, Hotel Impossible.

    Larry has presented to, coached, and mentored thousands of current and aspiring leaders and entrepreneurs across the country. He has delivered keynote addresses and training programs on topics including entrepreneurship, leadership, and overcoming fear and failure to Fortune 100 firms including Walmart and Toyota, universities, non-profits, medical facilities, and even the Pentagon's Office of the Chairman of the Joint Chiefs of Staff.

    Larry has attended the Executive Program at prestigious Stanford University; studied Russian at the world-renowned Defense Language Institute; and Political Science at University of California, Santa Barbara.

    Coronado Golf Course
    1:00 PM - 6:00 PM

    ABMA's annual scramble tourney is a great way to network, meet old friends, make new friends and have some fun.


    Ranked #5 nationally by Golf Digest for delivering the best golf value!

    The Coronado Golf Course is one of the City of Coronado's most treasured assets. Opened in 1957, it is rated as one of the best public golf courses in the nation. It is a favorite destination for local residents and celebrities alike, and Tee Times are available daily. Located just minutes from downtown San Diego over the iconic San Diego Coronado Bay Bridge, it offers beautiful San Diego harbor and downtown views, and is sure to be a favorite destination for anyone that enjoys the game of Golf.

    For Tee Times and information

    *Please make your club rental arrangements directly with the pro shop. 619-522-6590 , ext 2

    Be a Hole In One Sponsor

    The ABMA Scramble Tournament fee includes greens and tournament fees, golf cart, range balls and prizes.

    To Arrange San Diego Area Golf : http://www.nationalgolfsandiego.com
    Sabastian Medori (Sebastian can arrange golf in the area and has lots of local discounts) 858-216-4318

    Coronado Golf Club Pro Shop: 619-522-6590 Ext 2

    For additional area Course Information: https://www.golfadvisor.com/course-directory/676-san-diego/

    Thursday March 5, 2020 730p-930p
    400 Beach Seafood and Taphouse (approx 1 block from Vinoy)
    Thursday is a "dinner on your own" evening, but this event is designed for attendees who would prefer to stay close and enjoy an opportunity to participate in a group dinner. For suppliers and customers who traditionally have dinner offsite together please continue to do so, as this dinner is designed for those available attendees who wish to have another alternative. Network with old ABMA friends and make new friends at this casual dinner event that immediately follows the Thursday Reception. Proceeds support the ABMA Foundation. Limited to the first 36 who sign up. $125 per person.

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    Friday March 19, 2021

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    6:30 AM-7:15 AM
    Paseo Lawn

    Join ABMA's yoga instructor Rachel Hack from Epic Resins for a wonderful early morning yoga wake up session. Outside session so please bring a light sweater or jacket for your comfort.
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    8:00 am - 12:00 pm
    Royal Ballroom
    For 2021 we are again using a pre-planned meeting schedule to allow for 13 minute scheduled conferences, and we eliminate the expense for the Suppliers of bringing your Pop Up Display to the meeting.

    ABMA suppliers display is from 8a-12p. Be sure to register early to schedule your meetings. Meeting Requests : coming soon

    • Supplier stays stationary at their table with chairs for visitors. Meetings cycle every 15 minutes
    • Scheduled format for the first 3 hours allowing 13 minute "power meetings" for higher-level discussions. People rotate as per their schedule.
    • For the remaining time people to move around the space freely (think musical chairs) and sit down with suppliers of their choice for 13 minute meetings.
    • Scheduled meetings are determined weeks in advance by using scheduling software which can be accessed here: COMING SOON
    • Note that meeting selection process is never perfect. It is hard to accommodate all requests. This is why there is open time, which allows people to meet regardless of their schedule.

    Suppliers: Bring only what can fit on the table and this rule applies to everyone to keep things fair.

    Allowed Items

    Price Sheets
    Tabletop Lit racks
    Counter Cards
    Sample products
    Laptop to stream video and share reporting

    Not Allowed

    Free Standing floor display
    Banner stands
    Large table top displays
    Wall hung displays

    Suppliers Face 2 Face Contract and Policies

    St Petersburg Mural Tour - Depart from Lobby
    9:00 AM - 11:00 AM

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    St Petersburg has a vibrant arts community and this is reflected in the many very creative murals that adorn the historic area. On this tour we will board a trolley to travel around Downtown St Petersburg to see the latest and best murals, as well as be able to get off and take pictures.

    The tour will be led by a local mural artist, Derek Donnelly. Not many people get to learn about the flourishing art scene from one of the artists themselves! Bring sun protection and comfortable walking shoes. A cooler with refreshments and coffee to go will be provided.

    This activity is free to participants and is limited to the first 30 who sign up.

    Electric Boat Scavenger Hunt
    2:00 PM - 5:30 PM
    Depart from Lobby

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    Please join us for a fun afternoon of water and adventure. The lucky 30 persons on this excursion will embark on a fun scavenger hunt guiding their electric boats around Tampa Bay with boating instructions and maps. Teams will board these comfy boats and capture items with their cameras and along the way will enjoy the wonderful views of the waterfront homes in Old Northeast, the wildlife around the bay and additional landmarks.

    Boats will include coolers with refreshments, including water, soda and local craft beers.

    Be sure to bring: hats, sunglasses, comfortable and safe shoes, sunscreen and camera/phone.

    Price $170 each. Available to the first 30 that sign up

    7:00 PM - 10:00 PM

    For 2020 we celebrate our great industry and enjoy the wide variety of craft beers in the St Pete area.
    Come out for an evening of great food, music, dancing, fun, and with a few surprises along the way.
    Dress: Business casual or resort casual.

    Mr. RJ Lindstrom Public Relations Chair

    Saturday March 20, 2021

    Enjoy a free networking and fun day on your own.

    Tuxedo Rentals

    Grandeos Management Fee: $10.00/ Per Tuxedo

    Details: Attendees would be fitted 2 weeks before the event at their local Mens warehouse store and delivery of Tux will be sent to our location. Delivery Price is TBD depending on amount of tuxedos rented. Pricing is based on a Minimum coat and pants rental.

    Onsite Fitting Rooms (Based on 3 draped stalls)

    Price: $915.00

    Fitting room pipe and drape will be placed against the wall with 3 adjacent rooms. Client to provide Grandeos with a hotel meeting room on Tuesday March 21, 2017 or Wednesday March 22, 2017 for a minimum 5 hour block for tuxedo dressing rooms and fittings.

    Classic Tuxedo Style

    Price Range: $49.99 plus tax/ Each

    Includes: Basic 1 button tuxedo package with jacket, pants, shirt, bow tie, cummerbund, studs and cufflinks. (No vest or shoes)

    Deluxe Tuxedo Style

    Price Range: $89.99 Plus Tax / Each

    Includes: Basic 1 button jacket, pants, shirt, any tie, any vest, studs, cufflinks, tuxedo shoes and socks.

  • General Meeting & Program Information

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    • Brochure for Download
    • Preliminary Schedule of Events
    • Tours, Activities and Special Events
    • General Information, Dining and Entertainment
    • Getting There
    • Convention and Hotel Registration Information

    MARCH 17 - 20, 2020


    Who Can Attend?

    The American Brush Manufacturers Association is open to member companies and their representative delegates, companions (spouses or significant others) and their children. Attendees may register under one of the following categories:

    A delegate is a representative of a member organization. Any attending organization must send at least one delegate.

    One Day Attendee
    A one day attendee is an additional delegate representing a member organization which is already sending a delegate, who will only be at the convention for one day (usually the Suppliers Display day). This is to encourage member companies to bring additional purchasing and sales representatives for increased networking.

    A companion is the spouse, child aged 18 and older or significant other of a registered delegate, and is not an employee of the attending organization.

    Your children are welcome. Ages 0-4 are free. Ages 5-11 are at the Child rate. Ages 12-17 are at the Teen rate. Children 18+ should register at the Companion rate. If your child is now in the business and working the convention then they should be registered as a delegate.

    Schedule of Events


    500p - 530p
    Directors' Finance Meeting Edison I
    530p - 600p ABMA Foundation Board of Directors Meeting Edison I

    800a - 920a
    Convention Committee Breakfast Meeting Wilder Complex
    Public Relations Committee Meeting
    Wilder Complex
    Membership Committee Meeting
    Wilder Complex
    1100a- 600p Registration / "Gathering Place" Upper Grand Hall Foyer
    Statistical Committee Lunch Meeting Wilder Complex
    100p - 150p
    Safety & Standards Committee Wilder Complex
    230p - 300p
    All Division Meeting
    300p - 500p ABMA All-Attendee Educational Institute Regent
    600p - 700p New Members & First-Time Attendees Welcome Reception
    Windsor Complex

    Dress: Business Casual
    700p - 900p Paul M Miller Welcome Reception
    Sundeck Back

    Dress: Business Casual

    630a - 715a Sunrise Yoga with Epic Resin's Rachel Hack. Bring a light jacket or sweater
    South Paseo Lawn
    700a - 830a
    Continental Breakfast Thomas Lawn
    730a - 200p
    Registration / "Gathering Place" Upper Grand Hall Foyer
    800a - 850a Opening Business Session - President's Welcome Viceroy
    900a-1100a ABMA All-Attendee Educational Institute
    Supplier Face 2 Face Setup Empress/Regent
    1100a-1230p Lunch on own (If you are golfing in the scramble a bag lunch is included)

    1230p - 600p Golf Scramble Tournament Coronado Golf
    630p - 730p Mid Convention Reception
    Vista Terrace
    730p Dinner on Own

    730p - 930p ABMA Networking Dinner to Support the ABMA Foundation TBA

    630a - 715a Sunrise Yoga with Epic Resin's Rachel Hack. Bring a light jacket or sweater
    South Paseo Lawn
    700a - 830a Continental Breakfast Thomas Lawn
    700a - 745a Supplier Face 2 Face Setup Empress/Regent
    Registration / "Gathering Place" Upper Grand Hall Foyer
    ABMA Suppliers Face 2 Face
    Companion Program - TBA
    1200p - 100p Buffet Lunch Carousel
    200p - 530p Tour: TBA
    Suppliers' Reception Windsor Lawn

    Come out for an evening of great food, music, dancing, fun, and with a few surprises along the way. These: 1970's Dance Party. Dress: Wear your best 70's dancing outfit or come in business or resort casual.

    830a - 1130a
    ABMA Board of Directors Meeting
    Wilder EF

    Networking Activities on your own

    General Information, Travel, Activities & Registration


    A living legend for 130 years, The Del celebrates its rich heritage as the proud host to celebrities, royalty, U.S. Presidents and beach-loving guests for generations. Built in 1888 by Elisha Babcock, Jr., and Hampton L. Story and designated a National Historic Landmark in 1977, Hotel del Coronado is an American treasure.



    For local sightseeing, activity and additional information:

    Trip Advisor Coronado

    Trip Advisor San Diego

    Restaurants Yelp Coronado

    Restaurants Yelp San Diego

    San Diego Visitors Guide


    For information and dinner reservations at the resort's restaurants


    Hotel Del Coronado Spa

    Spa at The Del is a coastal sanctuary that taps into the healing power of the sea. Relax into ocean-inspired treatments that will soothe your mind, body and soul.

    For appointments please contact 619-522-8100 or delmemories@hoteldel.com

    Getting There

    For an interactive map and directions:


    Hotel Del Coronado

    1500 Orange Avenue
    Coronado (San Diego), CA 92118 USA

    +1 619-435-6611


    San Diego International Airport (SAN)

    Directions from the airport

    Turn left onto N Harbor Drive, follow for 1.4 miles
    Turn left onto W Grape Street, follow for 1/2 a mile
    Take the Interstate 5 South on-ramp from the far-right lane
    Take the California 75 - Coronado Bay Bridge exit
    After driving over the bridge, continue straight onto Third Street
    Turn left onto Orange Avenue
    Follow Orange Avenue approximately 2 miles
    Turn right onto R. H. Dana Place (the traffic light immediately before the hotel)
    Enter the 2nd driveway on the left

    Travel Discounts with Hertz

    Hertz Logo 2011Hertz Meeting Attendee Discount: Use CV# . Reservations may be placed online by using the link provided or through Hertz Meeting Sales Desk within the U.S. or Canada at 1 800 654 2240 or 1 405 749 4434. In international locations, call your nearest Hertz reservation center. When booking reservations through Hertz reservations, please reference the CV# as shown above or identify our group by name (ABMA) to the reservationist. View the Hertz Meeting Rate Sheet


    For ABMA events, comfortable and casual dress is appropriate. Daytime attire is casual and sportswear is customary (golf shirts and slacks or shorts for men: slacks, shorts or skirts/dresses for ladies). Evening activities are "nice" informal or daytime business casual attire and may include sport coat for men; pantsuits, slacks, skirts/dresses for ladies.

    For 2021,
    the Suppliers Reception is a relaxed 1970s dance party to celebrate our great industry. Feel free to come dressed in your finest 1970's gear (come on, we know you have it), business casual or resort casual wear.
    This event includes a dance floor so please consider appropriate footwear.


    San Diego average daytime temperatures in March are in the High 60's (F). Night time temperatures average in the Mid 50's. Rainfall averages 4 days and 1.66" in March.

    10 Day Forecast

    Registration Information


    Take advantage of the "Early Bird Discount." If you register by February 1, 2021, you and your company will be listed in the advance program available online to all attendees prior to the convention, as well as save money on your registration fees. Registrations received after the deadline will appear on the supplemental registration list, available only at the meeting. Please note: a companion is a spouse or significant other, and the One Day Fee must accompany a fully paid delegate. For ABMA 2021 Annual Convention you may either register, using the enclosed insert or register, pay all of your fees, and renew your 2021 dues online!

    Register and secure your hotel room before the deadline as March is always a sellout month for hotels. Once the registration and room block deadlines pass the leftover rooms get sold out quickly so DON'T WAIT!

    Dues Renewal and Attendee Registration (Online Store Opens Jan 1). Please remember only the company's key contact may renew dues, and must be shopping for the COMPANY to do so.

    ABMA Online Store

    You can pay your dues online and register yourself and others in your organization for the convention online using the ABMA Online Store. Once you have completed an online transaction for dues payment simply "continue shopping" and register for the upcoming ABMA Convention. If you are registering for yourself and or companion then you may easily register through the regular portal. If you wish to register for yourself and other members of your organization, please use the "Group Registration" function. To register a group please register EACH kind of attendee separately (delegate, One-day, etc). Spouses and guests are added later.


    The Hotel reservation deadline is February 1, 2021.
    Reservations made after the deadline will not be guaranteed at the group rate and space may not be available.

    Hotel Del Coronado
    1500 Orange Ave
    Coronado, CA 92118

    Reservations: Reservations +1 800 468-3533 (1-800-HOTEL-DEL) or +1 619 435-6611
    Event ID: xxxxxxxx. American Brush Manufacturers Association. See below for online reservations.
    Room Rates (Single/Double): $295 Resort Room
    Online Reservations: Please use Online Reservations as the preferred choice


    There are upgraded rooms available. Please contact the hotel for pricing and availability.

    Rates will be extended three days prior and three days after the meeting, pending availability. Rates are subject to taxes. Porterage and housekeeping fees are at the discretion of the individual. Check in time is 4:00 PM. Checkout time is 12 noon.

    You are responsible for making your own room reservations, and will be required to adhere to the resort's confirmation, deposit, guarantee and cancellation policies.

    Beware of Unauthorized Hotel Solicitations

    ABMA's official housing vendor is the host hotel named above. Attendees and exhibitors should be cautious of other companies that:

    • Call you directly and claim they are official housing partners and have the best rates for the ABMA Convention. The host hotel Resort will never call you directly to solicit a reservation.
    • Claim to be affiliated with the host hotel or ABMA by offering discounted hotel rates, which often can be too good to be true.
    • Ask you to provide your contact information and credit card details, and require full pre-payment in advance.
    • Claim to have availability at their advertised hotels, but may take the money for the rooms, then later cancel without refund to you.

    When booking your hotel for the meeting, please be sure that you are booking through the link provided through ABMA and contact ABMA HQ if you are approached by a company making the above claims. The following companies have previously solicited attendees and exhibitors for hotel rooms and should be ignored:

    • The Convention Housing Authority
    • Convention Housing
    • Convention Housing Services
    • Convention Rooms
    • CMI Event Travel
    • Exhibition Housing Services
    • Exhibition Housing
    • Exhibitors Housing Management
    • Global Expo Travel
    • Global Housing Management
    • Global Housing Services, Corp
    • Gulliver Travels
    • HLS Global
    • National Travel Associates

  • Convention Attendee Registration, Travel and Room Reservation Links

    Quick Links for Convention Registration, Hotel, Travel



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    Renaissance Vinoy Resort and Spa
    Event ID: ABMA (phone res only)
    +1 800-468-3533 (1-800-HOTEL-DEL)
    +1 619-435-6611
    Click on the link above for e-reservation

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    ABMA logo 2016

    Only the individual Key Contact of
    your organization may conduct
    membership transactions

    Hertz Logo 2011
    CV# 05330002
    1 800 654 2240 in USA
    1 405 749 4434

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    Limo Services

  • Attendee Information

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    Golf Pairings
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    President's Welcome
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    Photo Gallery
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    My ABMA

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    President's Welcome
    Attendee Registration List
    Suppliers Exhibitor List and Layout
    Exhibitor Contract and Policies
    Convention Evaluation Form for Print
    Convention Evaluation Results
    Post Convention Photo Gallery - Courtesy of BrushExpert.com

    Looking for a previous convention?

    Convention Archives (Members Resources Page, then click on Convention Archives)