2008 ANNUAL CONVENTION

91st ANNUAL CONVENTION
JANUARY 30 -- FEBRUARY 2, 2008
LA COSTA RESORT & SPA
CARLSBAD, CALIFORNIA

"COMPETING BEYOND PRICE"

Competing beyond price brand means to work to make your products special, so you stop competing as a commodity. Your customer will pay more if you are able to evoke an emotional response to your offering and to diminish the importance of price. You may think your products are strictly a commodity, and the internet tends to make products appear more like commodities; but perhaps it's time to think again.

Please join us for three days of networking, fellowship and important information sharing.

GENERAL INFORMATION

CONVENTION ATTENDEES