ABMA Educational Institute Announces Webinar Series

Mon October 12, 2020

ABMA logo 2016

Quarterly Series to Deliver Important Educational Topics to Reach Deep Within Your Organization

The American Brush Manufacturers Association (ABMA) announces the development of a quarterly webinar series from the ABMA Educational Institute. This webinar series is designed to provide timely and important industry education to our membership that will be beneficial deep within the organization.

“The series is designed to provide topics that are timely and relevant to today’s broom, brush, mop and roller manufacturers and their suppliers.” says RJ Lindstrom of Zephyr Mfg. who is the chair of the Vision 2020 Task Force.  “After the 2020 ABMA Convention a Task Force was set up to study the needs of the association as defined in the survey results taken during the convention. One of the needs of particular interest was finding a way to increase outreach directly to the membership…to get more individuals involved at the organizational level, and to deliver important content directly to the organizational level.” The webinar series is designed to do just that.

Scott Enchelmaier, ABMA President, says:” We conducted a survey to collect timely and relevant topics and are working hard to develop webinar content to deliver specific and valuable education for these presentations.  We are excited about the progress we have made, and are delighted to be rolling out this new and important initiative in the fourth quarter of 2020.”

With COVID and all of the other changes that have come about in 2020 we have seen a dramatic shift from in person meetings to virtual exchanges for presentations, meetings, webinars and so much more.

To take advantage of the change opportunity, the topic of the first webinar will be centered on “Selling Strategies to Enhance Your Virtual Effectiveness”


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The first webinar, scheduled for Tuesday October 13, 2020, starting at 2p Eastern Time, will be presented by Ed Wallace, President of AchieveNEXT, a leading human capital growth firm that works with individuals, teams, and enterprises to deliver on their performance objectives. Ed has written four books on the power of ‘relational capital’ and trained over 20,000 professionals worldwide. Members who attend will receive a pdf copy of his critically acclaimed sales book, Business Relationships That Last.

This webinar will deliver actionable content on building lasting relationships in this new virtual business environment that will be useful for sales leaders throughout the organization, including customer service representatives and even technicians working remotely using smartphone technology to strengthen ties with customers and prospects. Please consider having as many individuals as possible from your organization register and attend this valuable session. If you register for the session and are unable to attend you may still receive a copy of the webinar.

The webinar is free to all who register.

There will be more information in early October coming directly from AchieveNEXT so watch for further announcements and be sure to register.